{"id":19901,"date":"2026-11-05T11:35:13","date_gmt":"2026-11-05T10:35:13","guid":{"rendered":"https:\/\/ftpa.com\/?p=19901"},"modified":"2026-11-05T11:35:16","modified_gmt":"2026-11-05T10:35:16","slug":"ftpa-advises-ykone-on-its-acquisition-of-digital-dust","status":"publish","type":"post","link":"https:\/\/ftpa.com\/en\/ftpa-advises-ykone-on-its-acquisition-of-digital-dust\/","title":{"rendered":"FTPA advises Ykone on its acquisition of Digital Dust"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>FTPA Avocats advised Ykone (ONE Group) on its acquisition of Digital Dust, an independent digital agency based in Milan specialising in influencer marketing, social media, content strategy and production, and paid media.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The acquisition doubles Ykone\u2019s presence in Italy and strengthens its position in Milan, with the ambition of developing a European centre of excellence there. Founded in 2013, Digital Dust has more than 30 employees and works with international and Italian brands in the beauty, fashion and luxury sectors, including Lanc\u00f4me, L\u2019Or\u00e9al, Cartier, Chopard, Pomellato and Ginori 1735.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Digital Dust\u2019s founders, Federica Zucchi and Alessandra De Siena, its managing director Matteo Zucchi and the entire team are joining Ykone. Both founders are also becoming shareholders in the group. Digital Dust is expected to be rebranded as Ykone by the end of the year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In Italy, the acquisition complements the group\u2019s offering, which combines influencer marketing, social media, talent management, creative production, events and performance measurement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">FTPA has previously advised Ykone on several acquisitions, including the production company Mirror Mirror, two transactions in Switzerland involving Atlas and FabStudio, and the acquisition of Italia Eventi, now known as NO BORDER.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">FTPA advised Ykone with a team comprising <a href=\"https:\/\/ftpa.com\/en\/experts\/charles-philippe-letellier\/\" data-type=\"experts\" data-id=\"15179\">Charles-Philippe LETELLIER<\/a>, partner, and <strong><a href=\"https:\/\/ftpa.com\/en\/experts\/priscille-maire\/\" data-type=\"experts\" data-id=\"18955\">Priscille Maire<\/a><\/strong>, associate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chiomenti advised on the Italian law aspects of the transaction with <strong>Benedetta Gizzi<\/strong>, <strong>Edoardo Canetta Rossi Palermo<\/strong> and <strong>Paolo Nevola<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>FTPA Avocats advised Ykone (ONE Group) on its acquisition of Digital Dust, an independent digital agency based in Milan specialising in influencer marketing, social media, content strategy and production, and paid media. The acquisition doubles Ykone\u2019s presence in Italy and strengthens its position in Milan, with the ambition of developing a European centre of excellence [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-19901","post","type-post","status-publish","format-standard","hentry","category-press-releases"],"acf":[],"yoast_head":"\n<title>FTPA advises Ykone on its acquisition of Digital Dust - FTPA<\/title>\n<meta name=\"description\" content=\"Ykone strengthens its presence in Italy with the acquisition of Digital Dust, an expert in influencer marketing and digital strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ftpa.com\/en\/ftpa-advises-ykone-on-its-acquisition-of-digital-dust\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FTPA advises Ykone on its acquisition of Digital Dust\" \/>\n<meta property=\"og:description\" content=\"Ykone strengthens its presence in Italy with the acquisition of Digital Dust, an expert in influencer marketing and digital strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ftpa.com\/en\/ftpa-advises-ykone-on-its-acquisition-of-digital-dust\/\" \/>\n<meta property=\"og:site_name\" content=\"FTPA\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-05T10:35:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-05T10:35:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ftpa.com\/wp-content\/uploads\/2021\/06\/cropped-1519913117077.png\" \/>\n\t<meta property=\"og:image:width\" content=\"512\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Annie Le Normand\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Annie Le Normand\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ftpa.com\\\/en\\\/ftpa-advises-ykone-on-its-acquisition-of-digital-dust\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ftpa.com\\\/en\\\/ftpa-advises-ykone-on-its-acquisition-of-digital-dust\\\/\"},\"author\":{\"name\":\"Annie Le Normand\",\"@id\":\"https:\\\/\\\/ftpa.com\\\/#\\\/schema\\\/person\\\/56e8876285052821c935f5a85ab4a32d\"},\"headline\":\"FTPA advises Ykone on its acquisition of Digital Dust\",\"datePublished\":\"2026-11-05T10:35:13+00:00\",\"dateModified\":\"2026-11-05T10:35:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ftpa.com\\\/en\\\/ftpa-advises-ykone-on-its-acquisition-of-digital-dust\\\/\"},\"wordCount\":235,\"publisher\":{\"@id\":\"https:\\\/\\\/ftpa.com\\\/#organization\"},\"articleSection\":[\"Press releases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ftpa.com\\\/en\\\/ftpa-advises-ykone-on-its-acquisition-of-digital-dust\\\/\",\"url\":\"https:\\\/\\\/ftpa.com\\\/en\\\/ftpa-advises-ykone-on-its-acquisition-of-digital-dust\\\/\",\"name\":\"FTPA advises Ykone on its acquisition of Digital Dust - 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