FTPA advised TokyWoky, a specialist in brand customer community management, on its acquisition by Skeepers, the European leader in SaaS solutions for User-Generated Content (UGC). This operation marks a significant step in the evolution of Skeepers, completing its suite of UGC solutions with the aim of strengthening its leadership in the User-Generated Content (UGC) space.<\/p>\n\n\n\n
Founded in 2014 by Quentin Lebeau, Raphael Prat and Timoth\u00e9e Deschamps, TokyWoky is based on the idea that the majority of a brand’s business comes from a minority of its most faithful customers. The solution thus enables customers to gather and interact around their favorite products and services: through discussion groups, contests, surveys, events, product testing, gaming and more. In this way, they become active brand ambassadors.<\/p>\n\n\n\n
Through its ability to engage and rally a community with polls and surveys, TokyWoky facilitates real-time data collection. A vital asset for brands to design products that are as close as possible to consumers’ expectations.<\/p>\n\n\n\n
Active in 12 countries, TokyWoky works with major international brands such as Sephora, Carrefour, Leroy Merlin, L’Or\u00e9al and Lanc\u00f4me.<\/p>\n\n\n\n
With the acquisition of TokyWoky, Skeepers continues its external growth strategy, consolidating its one-stop-shop offering. This acquisition will enable the European leader in UGC to strengthen its position and enrich its suite of SaaS solutions.<\/p>\n\n\n\n
For Skeepers, this merger’s primarly focus is to empower its customers to leverage their consumer communities, enhancing revenue and expanding UGC production.<\/p>\n\n\n\n
FTPA assisted Tokywoky on corporate aspects with Fran\u00e7ois-Xavier Beauvisage (partner) and Julien Garanger (associate), on tax aspects with a team comprising Nicolas Message (partner), Fran\u00e7ois-Xavier Cochenet and Julie Bianchi (associates) and in employment law with Laure Calice (partner) and Marine Claisse (associate).<\/p>\n","protected":false},"excerpt":{"rendered":"
FTPA advised TokyWoky, a specialist in brand customer community management, on its acquisition by Skeepers, the European leader in SaaS solutions for User-Generated Content (UGC). This operation marks a significant step in the evolution of Skeepers, completing its suite of UGC solutions with the aim of strengthening its leadership in the User-Generated Content (UGC) space. […]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-17622","post","type-post","status-publish","format-standard","hentry","category-press-releases"],"acf":[],"yoast_head":"\n