{"id":13126,"date":"2019-01-23T11:09:48","date_gmt":"2019-01-23T10:09:48","guid":{"rendered":"https:\/\/ftpa-new.eliott-markus.digital\/strategies-what-latest-news-taught-us-on-communication\/"},"modified":"2021-06-11T13:13:23","modified_gmt":"2021-06-11T11:13:23","slug":"strategies-what-latest-news-taught-us-on-communication","status":"publish","type":"post","link":"https:\/\/ftpa.com\/en\/strategies-what-latest-news-taught-us-on-communication\/","title":{"rendered":"Strat\u00e9gies : what latest news taught us on communication"},"content":{"rendered":"

Tribune by Fabrice Lorvo<\/a><\/strong>, partner, about the latest news that must be a source of instruction for the directorates of communication, in Strat\u00e9gies.<\/p>\n

“De l’arrestation de Carlos Ghosn au mouvement des Gilets jaunes, l\u2019actualit\u00e9 r\u00e9cente doit \u00eatre source d\u2019enseignement pour les directions de la communication. Voici ce que l’on peut en retenir.<\/p>\n

L’actualit\u00e9 de ces derni\u00e8res semaines, qu’il s’agisse de la mise en sc\u00e8ne du sacrifice m\u00e9diatis\u00e9 de Carlos Ghosn ou de la saga des Gilets jaunes, nous apprend tout d’abord que la tentative de contr\u00f4le de la communication et donc des m\u00e9dias n\u2019est payable qu\u2019\u00e0 court terme. Cette tentative peut m\u00eame entra\u00eener un effet boomerang en cas de faille. Depuis les deux derni\u00e8res d\u00e9cennies, les grandes entreprises (mais aussi les PME-PMI comme les start-up) verrouillent leur communication pour tenter de ma\u00eetriser leur information et leur image. Il y a dor\u00e9navant plus de communicants que de journalistes, et les premiers choisissent ce que les seconds peuvent savoir.”<\/p>\n

The full article is available on Strat\u00e9gies<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Tribune by Fabrice Lorvo, partner, about the latest news that must be a source of instruction for the directorates of communication, in Strat\u00e9gies. “De l’arrestation de Carlos Ghosn au mouvement des Gilets jaunes, l\u2019actualit\u00e9 r\u00e9cente doit \u00eatre source d\u2019enseignement pour les directions de la communication. Voici ce que l’on peut en retenir. L’actualit\u00e9 de ces […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-13126","post","type-post","status-publish","format-standard","hentry","category-publications-en"],"acf":[],"yoast_head":"\nStrat\u00e9gies : what latest news taught us on communication<\/title>\n<meta name=\"description\" content=\"Tribune by Fabrice Lorvo, partner, about the latest news that must be a source of instruction for the directorates of communication, in Strat\u00e9gies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ftpa.com\/en\/strategies-what-latest-news-taught-us-on-communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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