{"id":13099,"date":"2020-01-08T10:49:28","date_gmt":"2020-01-08T09:49:28","guid":{"rendered":"https:\/\/ftpa-new.eliott-markus.digital\/ladn-2020-une-affaire-de-slip-qui-nous-concerne-tous\/"},"modified":"2021-06-11T13:11:36","modified_gmt":"2021-06-11T11:11:36","slug":"ladn-2020-une-affaire-de-slip-qui-nous-concerne-tous","status":"publish","type":"post","link":"https:\/\/ftpa.com\/en\/ladn-2020-une-affaire-de-slip-qui-nous-concerne-tous\/","title":{"rendered":"L’ADN : 2020 : une affaire de slip qui nous concerne tous"},"content":{"rendered":"

Intervention by\u00a0Elvira Martinez<\/strong><\/a>, counsel, about the “Le Slip Fran\u00e7ais” case, in L’ADN.<\/p>\n

“2020 commence \u00e0 peine que le bal des bad buzz est d\u00e9j\u00e0 ouvert. Et si on \u00e9coutait ce que cette affaire de slip a \u00e0 nous dire ?<\/p>\n

L’affaire du Slip fran\u00e7ais, qu’est-ce \u00e0 dire ?\u00a0<\/strong><\/p>\n

Petit rappel des faits. On est le 1er janvier, lendemain de f\u00eate donc. Une jeune femme – parfaitement inconnue – poste une vid\u00e9o depuis son compte Instagram priv\u00e9. Elle s’y pr\u00e9sente le visage grim\u00e9 en noir, affubl\u00e9e d’un boubou, et hilare. Apparaissent bient\u00f4t deux de ses amis, d\u00e9guis\u00e9s \u00e9galement, l\u2019une d\u2019un manteau de fourrure et l’autre d’un costume de singe. C\u2019est le compte Instagram @Maisnoncestpasraciste qui relaie en premier la vid\u00e9o en prenant soin de mentionner les comptes Instagram et profils LinkedIn (aujourd’hui suspendus) des trois personnes figurant sur la vid\u00e9o.<\/p>\n

Selon Visibrain, plateforme de veille des r\u00e9seaux sociaux, 86 146 tweets publi\u00e9s par 41 730 internautes vont suivre. Deux des protagonistes occupent des postes au service marketing du Slip fran\u00e7ais. Dans les commentaires, on commence \u00e0 trouver que ce serait une bonne id\u00e9e d’interpeller l’entreprise, histoire de faire monter la pression. Et cela fonctionne. En quelques heures, pr\u00e8s de 22 000 tweets appellent au boycott de la marque autour du hashtag : \u00ab BoycottSlipFrancais \u00bb. Dans la foul\u00e9e, une p\u00e9tition ouverte sur la plateforme Change.org r\u00e9unit – \u00e0 ce jour – un peu moins de 4 000 signatures.”<\/p>\n

The full article is available on\u00a0L’ADN<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Intervention by\u00a0Elvira Martinez, counsel, about the “Le Slip Fran\u00e7ais” case, in L’ADN. “2020 commence \u00e0 peine que le bal des bad buzz est d\u00e9j\u00e0 ouvert. Et si on \u00e9coutait ce que cette affaire de slip a \u00e0 nous dire ? L’affaire du Slip fran\u00e7ais, qu’est-ce \u00e0 dire ?\u00a0 Petit rappel des faits. On est le […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-13099","post","type-post","status-publish","format-standard","hentry","category-publications-en"],"acf":[],"yoast_head":"\nL'ADN : 2020 : une affaire de slip qui nous concerne tous<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ftpa.com\/en\/ladn-2020-une-affaire-de-slip-qui-nous-concerne-tous\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L'ADN : 2020 : une affaire de slip qui nous concerne tous\" \/>\n<meta property=\"og:description\" content=\"Intervention by\u00a0Elvira Martinez, counsel, about the “Le Slip Fran\u00e7ais” case, in L’ADN. “2020 commence \u00e0 peine que le bal des bad buzz est d\u00e9j\u00e0 ouvert. 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